Problem: Your BBB needs a hook to sell more Accreditation programs in 2019.
Let’s face it. Although BBB Accreditation is a valuable asset and superb marketing tool, it can be a tough sell. Why? Because reputation management is not on the front burner for most business owners. Many of the businesses you want to sell to think they are “all taken care of.” They falsely believe that if their reputation isn’t broken, they don’t need Accreditation. We know that Accreditation helps potential customers make better buying decisions and can be the difference between making the sale or not.
Most business owners know they need to build and maintain a good reputation, but all too often it’s not something they’re concerned about until they have a problem. And then, it becomes very expensive and time-consuming to fix because they have to play catch-up.
How do I know this?
I wrote the book on building and marketing a five-star reputation, and I’ve been helping business owners do this since 2012.
The challenge with BBB Accreditation is…
…it’s difficult to track sales made as a direct result of Accreditation. Why? Because the benefits of Accreditation are somewhat intangible and hard to measure, especially in the short run. Yes, over time, businesses with BBB Accreditation should do better, but it’s hard to assess that.
It’s all about ROI.
No matter how good an offer may be, if prospects don’t see how they will get a near-term, tangible return on their investment, they will be reluctant to buy.
What I propose is a partnership between your BBB and me. I will equip you with a strong, irresistible incentive that will get quialified prospects to buy now, by offering immediate, up-front value that can generate a measurable, near-term ROI that is several times the Accreditation investment.
What is this incentive?
Click here to schedule a 30-minute Strategic Business Development Conversation with me to find out
As of September 25, 2023, I am looking for three BBBs that that want to develop a partner relationship with me to attract and engage qualified Accreditation prospects and convert them into long-term clients.
The best way to prove to yourself that I am the real deal and can, in fact, help you attract and convert more Accreditation clients is to schedule a 30-minute Strategic Business Development Conversation now, while you’re thinking about it.
Nothing will be held back, and this won’t be a sales pitch. If we decide to move forward, great. If not, that’s fine, too. At the very least, you’ll get low-cost, no-cost ideas you can start using immediately. Go ahead, schedule a 30-minute Strategic Business Development Conversation now.