You will benefit from our help if you want to attract and retain more premium customers and clients.
✔ ️B2B product and service sellers
✔ ️Tech Startups Seeking Funding
✔ Startups Seeking Channel Partners
✔ ️CPAs Seeking Business Clients
✔ ️Business Bankers Seeking Clients
✔ ️Media Agencies Seeking Clients
✔ ️Consultants Seeking Clients
✔ ️Speakers Seeking Bookings
We help you get target market exposure and achieve your business growth goals by providing:
► Strategic Podcast Guidance
► Sample Podcast Interview
► Target Podcast Identification
► Podcast Show Guest Pitching
► Podcast Guest Recruitment
► Podcast Episode Production
► Podcast Episode Promotion
► Podcast Episode Packaging
How Our 9-Step Podcast Marketing Process Works:
1. Understand Your Business
We start by learning about your business challenges, your ideal target market and your business goals via a 60-minute podcast guest success call – guaranteed to help you and won’t waste your time.
2. Marketing Deep Dive
Once our formal relationship begins, we drill down by assessing all your marketing initiatives and make recommendations. These are proven to increase revenues exponentially when implemented.
3. Dynamic USP Creation
We apply the Secrets of USPology® to develop and deploy a Dynamic Unique Selling Proposition (DUSP) for you to attract and engage more premium prospects and convert them into buyers.
How We Are Different:
Ordinary marketing agencies either gloss over these first three essential steps or they avoid them altogether. If these steps are not implemented first, your marketing initiatives cannot be effective and you will waste your money. That’s why we offer a 60-minute podcast guest success phone call to create your podcast booking roadmap!
4. Create Irresistible Offer
You MUST craft a compelling, powerful, enticing offer that prospects can’t refuse. Aside from DUSP development, this is the most important step of the process! We help you create an irresistible offer.
5. Research & Compile List
We identify podcasts that serve your ideal target markets. We compile contact details for show hosts and producers using our proprietary technology for the highest possible accuracy.
6. Email/Phone Reachout
We conduct targeted email and telephone campaigns that are based on our “warm reachout” strategy. We use proven email subject lines and openings and proven telephone scripts for the best possible results.
7. Email Lead Follow-Up
Our email software tracks message opens for follow-up with unresponsive leads. We offer email nurturing after a pre-defined period to recontact unresponsive leads to boost your results and increase ROI.
8. Get Podcast Bookings
Our process is designed to motivate podcast show hosts and producers to listen to your sample interview and contact you directly to book you on their show. At a minimum, you will be on their radar for the future.
9. Coaching and Guidance
When desired, we will coach you on what to say and how to say it via one-to-one coaching and evaluation sessions. We can even show you how to create and deploy your own podcast strategy.
After spending an hour with chief strategist Nick Nichols, you may find that you have everything you need to take your business to the next level. Or you may find that you want more. If so, you can formalize your relationship with us and schedule a Marketing Deep Dive (Step 2 above) conversation to discuss how we can help you achieve your goals.